At Right Owner Systems, we strive to empower artists and labels throughout the world to reach and extend their full creative and commercial potential.

For many years we have worked inside the core of the music industry at different major record companies. Our primary role was to optimize business processes and invent critical it-systems to support successful business operation. During all these years we have seen and participated in the rise and fall of many large music business systems. From first hand we have witnessed how commercial success of any record company primary depends of the ability to administrate the business effectively. The majors have known this for decades and they therefore continuously invests enormous resources in order to trim their systems and businesses. As years passed we realized that major record companies because of their size would always end up having not one but many critical stand-alone and overlapping systems - with a lot of derived inefficiencies as a result hereof. In practice the majors cover these inefficiencies by allocating extra money and resources to solve the ad hoc issues that always arise from such inappropriate system build-up. More importantly, we also realized that independent labels and artists would have little or no chance to compete as equals with the major record companies. Independent labels and artist would never have the resources or skills to invent, build and maintain such systems, even though their future commercial success and survival is depending of it. Within all this the idea of MBAS emerged. Could we build a single but complete music business administration system? A system that would include not only all required features and functionality of any size and type of music label. But a system that would also include essential services such as distribution and copyright and broadcast society management. Last, but most essential the system also had to be very easy to use and affordable by all labels. Well, today this is no longer a thought - it's reality. MBAS is here. Many elements are already built and in use live. We continuously design, program and release new elements according to our development plan. All elements has been thought of, analyzed, blueprinted and scheduled. Our background has given us the essential and unique insights in all the processes of the music industry and the requirements of running a successful music business. With MBAS we bring all this to you!

Aleksander Nærvig
Co-Founder, CEO and CTO, Product & Business Development Aleksander’s passion has always been innovative technology building and the close relationship between business performance, organizational satisfaction and technology management. Aleksander started as a technology management consultant at a Danish accountant firm back in 1991 and became Chief Technology Officer (CTO) at several client companies. In 1996 Aleksander joined Sony Music (Denmark) and became local CTO and head of New Media Business Development. During his employment Aleksander has built several mission critical music business applications such as Production, Contracts, Finance, Marketing, Website and more. With his cross-functional profile he has worked closely with experts from all critical business areas and has also participated in numerous business projects, work-process design and implementation. As head of New Media Aleksander initiated several new online revenue areas. Before the founding of Right Owner Systems Aleksander became consultant to SONY BMG (Denmark) and external CTO at Universal Music (Denmark). Aleksander holds a MSc. from The Copenhagen Business School, with specialty in Management of Technology, Company & Innovation Development and Business Strategy. aleksander.naervig@rightownersystems.com Peter Grønbæk
Co-Founder, VP Sales & Marketing, Product & Business Development Through his career Peter managed to combine the creation of great music with intelligent business management. He quickly realized that it’s a matter of survival to make money from the artistic efforts. Since the late eighties Peter has founded several independent labels and publishing companies and has a great experience in running such smaller entities. He has also held positions with Mega Records, Edel Records, All Ears Music, L&G Music – just to mention a few. Further he has a long career with the major record companies Sony Music and SONYBMG Music Entertainment, where he held a variety of positions such as A&R Manager, Product & Marketing Manager, Exploitation Manager, Royalty Manager, Project Manager of several critical international business systems and merger related infrastructure projects. Peter studied music science at the University of Arhus and until a few years ago he worked as a professional musician. peter.groenbaek@rightownersystems.com